As the first official week of 2021 comes to a close, adidas and NIKE, Inc. delivered official (and unofficial) looks at some of their exciting plans.


The Three Stripes hasn’t announced its release, but the UltraBOOST 21 emerged in a handful of colorways ahead of its anticipated February 4th launch. Constructed with six percent more BOOST cushioning, recyclable PRIMEKNIT+ material and all-new adidas LEP (Linear Energy Push) technology, the new model reenergizes the brand’s most popular modern-day franchises. Kanye West’s Yeezy empire also shook up the Internet when news surfaced that one of its most beloved silhouettes–the Yeezy Boost 700–was dropping in price from $300 USD to $240 USD. It’s possible that the move is yet another testament to Mr. West’s original claim that his sneakers with adidas would one day be available to everyone who wants them. Elsewhere, New Balance modernized one of the most recognizable sneakers of the 20th century: the New Balance 574.

Over in Beaverton, OR, NIKE, Inc. dominated the sneaker space with official images of its forthcoming Supreme x Nike SB collaboration; new Air Jordan 1 Low colorways (right after Travis Scott was spotted wearing a previously-unseen pair); and a look at LeBron James‘ PE (player-exclusive) sneaker history; among other endeavors. Yet, the launch of the Nike Dunk By You customization program arguably caused the most commotion. Unsurprisingly, sizes quickly sold out, with dozens of consumer-created-homages appearing on the after-market for double and triple the customs’ retail price. Hundreds of enthusiasts flocked to social media to express their disappointment with how the Swoosh handled the program’s launch, while others expressed their sentiments regarding the start of the Nike Dunk‘s hype dwindling.

For a look at all that and more, check out our top headlines from January 2nd to January 8th here below.

Nike By You Releases The Dunk Low To The Public
With homages reselling on the after-market…
READ MORE: Nike Dunk Low By You
READ MORE: Notre Dunk High Brown
READ MORE: Nike Dunk Spring 2021
READ MORE: Nike Dunk Low Hyper Cobalt
READ MORE: Nike Dunk Pink Sail

First Look At 2021’s Air Jordan 7 “Flint”
Alongside official images of some of 2021’s most anticipated retros.
READ MORE: Jordan 7 Flint
READ MORE: Jordan 5 Raging Bull
READ MORE: Jordan 3 Midnight Navy
READ MORE: Jordan 4 Starfish
READ MORE: Kids Jordan 4 Taupe Haze
READ MORE: Jordan 12 Twist
READ MORE: Jordan 4 Tech Grey
READ MORE: Jordan 35 Paris
READ MORE: Jordan 35 Chinese New Year

Official Images of The Air Jordan 1 “Hyper Royal” Revealed
Already a “Best Retro of 2021” contender.
READ MORE: Jordan 1 Hyper Royal
READ MORE: Jordan 1 Shadow 2.0
READ MORE: Travis Jordan 1 Low UNC
READ MORE: Jordan 1 Low Blue
READ MORE: Jordan 1 Low Arctic Pink

The adidas Yeezy Boost 700’s MSRP Dropped To $240 USD
Down from $300.
READ MORE: Yeezy 700 Sun Price
READ MORE: Yeezy 700 V2 Cream
READ MORE: Yeezy 380 Yecoraite
READ MORE: Yeezy 380 Alien Blue

Supreme’s Nike SB Dunk Low Collaboration Officially Revealed
All four pairs are potentially only dropping via the skateshop’s webstore.
READ MORE: Supreme Nike SB Dunk Low Black
READ MORE: Supreme Nike SB Dunk Low Barkroot Brown
READ MORE: Supreme Nike SB Dunk Low Green
READ MORE: Supreme Nike SB Dunk Low Hyper Blue

New Balance Modernizes One Of its All-Time Best Sellers With The 57/40
An update ripe with potential for collaborations.
READ MORE: New Balance 57/40
READ MORE: New Balance Vision Racer Black Pink
READ MORE: New Balance Vision Racer White Pink
READ MORE: SNS New Balance 920

Tom Sachs Spotted In Alternate Mars Yard 2.5 Sample
Featuring the underrated Nike ACG Mountain Fly’s sole unit.
READ MORE: Mars Yard 2.5 ACG

Nike Foamposites Are Back In Full “Volt” Uppers
Will 2011’s “Electric Green” colorway ever retro?
READ MORE: Volt Nike Foamposite

Nike Honors LeBron’s 4th NBA Championship With PE “Vote Back”
Appreciating the kid from Akron while he’s still here.
READ MORE: LeBron PE Bracket
READ MORE: Nike The LeBron Mbappe
READ MORE: LeBron 18 Dunkman

Skepta’s Tailwind 5 Headlines This Week’s Nike Air Max Updates
Sure to help him make another appearance on GQ’s “Top Ten.”
READ MORE: Skepta Air Max Tailwind V
READ MORE: Air Max 2090 Evolution of Icons
READ MORE: Infrared Air Max 90 Golf
READ MORE: Air Max 97 Pink Cream
READ MORE: Air Max 95 Kiss My Airs

adidas UltraBOOST 21 Scheduled For February 4th Launch
READ MORE: Black UltraBOOST 21
READ MORE: Haze Rose UltraBOOST 21
READ MORE: Halo Silver UltraBOOST 21

SBTG’s Military Aesthetic Shines Again With ASICS GEL-Lyte III Collaboration
The split-tongue model continues an impressive run.

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adidas Predator Edge Geometric.1 FG Soccer shoes

adidas Predator Edge Geometric.1 FG Soccer shoes

original price:$350.00     Limited time discount price:$42.00

Nike Air Jordan 6 Retro Travis Scott British Khaki

Nike Air Jordan 6 Retro Travis Scott British Khaki

original price:$350.00     Limited time discount price:$40.00

Nike Air VaporMax 2021 FK

Nike Air VaporMax 2021 FK

original price:$350.00     Limited time discount price:$38.00

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